Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website operators. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until you delete them).

2. How We Use Cookies

Lee's Custom Construction, DBA The Basement Guys, uses cookies and similar tracking technologies on thebasementguysut.com for the following purposes:

Essential Cookies

These cookies are necessary for the Website to function properly. They enable core features such as user authentication, session management, and security. Without these cookies, certain services you request cannot be provided.

• Session cookies: Maintain your session as you navigate between pages
• Authentication cookies: Keep you logged in to your account
• Security cookies: Help protect against unauthorized access

Analytics Cookies

We use analytics cookies to understand how visitors interact with our Website. This helps us improve our Website's performance, content, and user experience.

• Google Analytics (G-52MT8KZ87F): Collects anonymized data about page views, session duration, bounce rates, traffic sources, and user demographics. Google Analytics uses cookies such as _ga, _ga_*, and _gid.
• Google Tag Manager (GTM-5KN8MNSS): Manages and deploys tracking tags on our Website. GTM itself does not collect personal data but facilitates the loading of other analytics and marketing tags.

Marketing and Advertising Cookies

These cookies are used to track visitors across websites and display relevant advertisements. They help us measure the effectiveness of our advertising campaigns.

• Google Ads: Tracks conversions from our Google Ads campaigns and enables remarketing to show relevant ads to previous visitors
• UTM Parameters: We use URL parameters (utm_source, utm_medium, utm_campaign) to track the effectiveness of our marketing channels

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences (e.g., selected location, project type) and providing personalized content based on your interactions with our tools.

3. Cookies We Use

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control the placement or use of third-party cookies. These third parties have their own privacy and cookie policies:

• Google: Google Privacy Policy

5. Managing Cookies

You can control and manage cookies in several ways. Please note that removing or blocking certain cookies may impact your experience on our Website and some features may not function properly.

Browser Settings

Most web browsers allow you to manage cookie preferences through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being placed. Here are links to cookie management instructions for common browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Google Analytics Opt-Out

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. Any updates will be posted on this page with a revised "Last updated" date.

7. Contact Us

If you have any questions about our use of cookies, please contact us:

• Company: Lee's Custom Construction, DBA The Basement Guys
• Address: 8546 Senda Circle, Sandy, UT
• Phone: (801) 513-6994
• Email: [email protected]
• Website: thebasementguysut.com