Cookie Policy
How we use cookies and tracking technologies
Last Updated: June 25, 2026
This Cookie Policy explains how The Basement Guys Utah uses cookies and similar tracking technologies on our website. It should be read alongside our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your experience. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain until they expire or you delete them).
Types of Cookies We Use
| Category | Cookie | Provider | Purpose | Duration |
|---|---|---|---|---|
| Strictly Necessary | next-auth.session-token | First Party | Maintains your login session | Session |
| tbg_cookie_consent | First Party | Stores your cookie preferences | 1 Year | |
| __next_hmr_refresh | First Party | Website functionality | Session | |
| Analytics | _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number | 2 Years |
| _ga_* | Google Analytics | Used to persist session state and track page views | 2 Years | |
| _gid | Google Analytics | Distinguishes users for a 24-hour period | 24 Hours | |
| _gat | Google Analytics | Throttle request rate to Google Analytics | 1 Minute | |
| Marketing | _gcl_au | Google Ads | Stores ad click information for conversion tracking | 90 Days |
| _gac_* | Google Ads | Campaign-related information for Google Ads | 90 Days | |
| IDE | Google DoubleClick | Used for targeted advertising and measuring ad effectiveness | 1 Year |
Google Tag Manager
We use Google Tag Manager (GTM) to manage and deploy marketing and analytics tags on our website. GTM itself does not collect personal data, but the tags it deploys (such as Google Analytics and Google Ads) may collect data as described in the table above.
Managing Your Cookie Preferences
You can control cookies in several ways:
- Our Cookie Banner: When you first visit our site, a cookie consent banner allows you to accept all cookies, accept only necessary cookies, or customize your preferences by category.
- Browser Settings: Most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may impact your experience on our site.
- Google Analytics Opt-Out: You can install the Google Analytics Opt-Out Browser Add-On to prevent Google Analytics from collecting data about your visits.
- Ad Personalization: You can opt out of personalized advertising through Google Ad Settings or the Digital Advertising Alliance.
Local Storage
In addition to cookies, we use browser local storage for:
- tbg_visitor_id: An anonymous identifier used to associate your cookie consent preferences. This does not contain personally identifiable information.
- Theme/UI preferences: Remembering your display preferences for a better experience.
Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed.
Contact Us
If you have questions about our use of cookies, please contact us: