1. Introduction

Lee's Custom Construction, DBA The Basement Guys ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thebasementguysut.com ("Website") or use our services. Please read this policy carefully. By using our Website, you consent to the practices described herein.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

Name, email address, and phone number (via contact forms and consultation requests)
Property location and project details (via our estimation tools)
Photos of your basement (via our photo analysis tool)
Budget preferences and timeline information
Account credentials if you register on our Website

Automatically Collected Information

When you visit our Website, we automatically collect certain information, including:

IP address and browser type
Device information and operating system
Pages visited, time spent, and navigation patterns
Referring website or search terms
Geographic location (general area)

Tracking Technologies

We use cookies, web beacons, Google Analytics, and Google Tag Manager to collect usage data and improve our Website experience. For more details, please see our Cookie Policy.

3. How We Use Your Information

We use collected information for the following purposes:

Responding to your consultation and estimate requests
Providing personalized project recommendations and cost estimates
Communicating with you about your project or inquiry
Improving our Website, tools, and service offerings
Analyzing Website traffic and user behavior to enhance user experience
Sending marketing communications (only with your consent)
Complying with legal obligations and protecting our rights
Managing advertising campaigns and measuring their effectiveness

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers: We share information with trusted third-party service providers who assist us in operating our Website, conducting business, and serving you (e.g., CRM platforms, analytics providers). These providers are contractually obligated to protect your data.
CRM Integration: Contact form submissions may be synced to our customer relationship management system (Go High Level) to ensure timely follow-up and quality service.
Legal Requirements: We may disclose your information if required by law, in response to legal process, or to protect the rights, safety, or property of Lee's Custom Construction, DBA The Basement Guys, or others.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure database storage, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions and project inquiries are retained to provide ongoing service and for business record-keeping purposes.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information, subject to legal obligations
Opt-Out: Unsubscribe from marketing communications at any time
Cookie Preferences: Manage cookie settings through your browser or our cookie settings

To exercise any of these rights, please contact us using the information provided below.

8. Children's Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete that information promptly.

9. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Your continued use of the Website after any modifications constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Company: Lee's Custom Construction, DBA The Basement Guys
Address: 8546 Senda Circle, Sandy, UT
Phone: (801) 513-6994
Email: [email protected]
Website: thebasementguysut.com