Privacy Policy

Lee's Custom Construction, DBA The Basement Guys Utah ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thebasementguysut.com and use our services, in compliance with the Utah Consumer Privacy Act (UCPA) and other applicable laws.

1. Information We Collect

Information You Provide Directly

• Contact Information: Name, email address, phone number, and physical address when you fill out forms, request quotes, or contact us.
• Project Information: Details about your basement remodeling project, property type, budget range, timeline preferences, and location.
• Account Information: If you create an account, we collect your email and password (securely hashed).
• Communications: Records of your correspondence with us including emails, form submissions, and phone conversations.
• Photos: Images you upload through our Photo Analysis Tool for basement assessment.

Information Collected Automatically

• Usage Data: Pages visited, features used (cost calculator, quiz, etc.), time spent, and interaction patterns.
• Device Information: Browser type, operating system, device type, and screen resolution.
• Network Information: IP address (for approximate geographic location), referring URLs, and access timestamps.
• Cookies & Tracking: We use cookies and similar technologies as described in our Cookie Policy.

Information from Third Parties

• Analytics Providers: Google Analytics provides aggregated website usage data.
• Advertising Partners: When you arrive via an ad, we may receive campaign attribution data (UTM parameters, click IDs).

2. How We Use Your Information

We use the information we collect to:

• Provide Services: Respond to inquiries, generate cost estimates, deliver remodel recommendations, and manage your project.
• Improve Our Website: Analyze usage patterns, optimize content, and enhance user experience through tools like our cost calculator and quiz.
• Marketing Communications: Send you information about our services, special offers, and project updates (with your consent where required).
• Advertising: Measure the effectiveness of ad campaigns and serve relevant advertisements.
• Legal Compliance: Fulfill legal obligations, respond to lawful requests, and protect our rights.
• Security: Detect and prevent fraud, abuse, and unauthorized access.

3. Information Sharing & Disclosure

We do not sell your personal information. We may share information with:

• Service Providers: Trusted third parties who assist with website hosting, email communications, analytics, and payment processing, bound by contractual privacy obligations.
• Advertising Partners: Google Ads and social media platforms for campaign measurement (using anonymized or aggregated data where possible).
• Legal Requirements: When required by law, subpoena, or legal process, or to protect the rights, safety, or property of our company or others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, and understand how visitors use our site. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

You can manage your cookie preferences at any time through our cookie consent banner or by adjusting your browser settings.

5. Your Privacy Rights Under the UCPA

As a Utah resident, the Utah Consumer Privacy Act (UCPA) grants you the following rights regarding your personal data:

How to Exercise Your Rights

You can submit a privacy request through our Data Rights Request Form. We will respond to verified requests within 45 days as required by the UCPA. If we need additional time, we will notify you of the extension and the reason.

To verify your identity, we may ask you to provide information that matches our records. We will not fulfill a request if we cannot verify your identity.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure password hashing using industry-standard algorithms
• Regular security assessments and updates
• Access controls limiting data access to authorized personnel
• Secure cloud infrastructure with leading providers

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We encourage you to use strong, unique passwords and take precautions when sharing personal information online.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Typically:

• Contact/Lead Information: Retained for 3 years after last interaction, or as needed for ongoing projects.
• Account Information: Retained for the duration of your account and 1 year after deletion.
• Analytics Data: Aggregated data retained indefinitely; individual session data retained for 26 months.
• Consent Records: Retained for 5 years to demonstrate compliance.

8. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately and we will take steps to delete such information.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by updating the "Last Updated" date and, where appropriate, providing additional notice on our website. We encourage you to review this policy regularly.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

12. UCPA Enforcement

The Utah Consumer Privacy Act is enforced by the Utah Attorney General. If you believe your privacy rights have been violated, you may file a complaint with the Utah Attorney General's Office at attorneygeneral.utah.gov. Under the UCPA, businesses are provided a 30-day cure period to resolve potential violations before formal enforcement action.